French for marketing : using French in media and communications

R.E. Batchelor, M. Chebli-Saadi (1997)

This course book uses extracts of text to explore vocabulary and structures in French relating to marketing products and services etc.

Uses extracts of text, glossaries and exercises to examine different modes of communication in advertising.

French and English text; includes some grammar notes but assumes an advanced level of proficiency in this area.

FR BUSI 8 Open Access